i4Tradies in Partnership with Trades Associations Rolls Out New Initiative to Lead Generation

Paul Naylor, CEO of Master Plumbers NSW believes that adopting digital transformation is an inevitable and the i4Tradies in partnership with Master Plumbers NSW, NECA (National Electrical and Communications Association) and Master Painters NSW has introduced its Emergency Response Centre so trades businesses can access a new way to generate leads at a time when customers are putting off non-emergency work, spending more cautiously and are wary of letting Tradespeople in their homes.

Paul Naylor, CEO of the Master Plumbers Association of NSW says that in this time of crisis customers want a simplified way to get their jobs done, while trades businesses are looking for new work to sustain themselves.

“There is a lot of uncertainty regarding the economic situation and many businesses are seeking to cut costs. I think i4Tradies – Emergency Response Centre is a great opportunity for our members to give their businesses a boost in terms of steady work coming through with the waiving of the platform’s monthly subscription and a generously discounted fee per lead for the entire COVID-19 recovery period.”

Oliver Judd, executive director of NECA ACT/NSW agrees that this initiative has the potential to create new work opportunities for Electrical Contracting Businesses.

“A great thing about this initiative is that it is a fantastic job management software integrated with a new lead generation channel or it can be used as a standalone lead generation platform. This means that you can register and reap the benefits of the i4T lead-generation program irrespective of the business management platform you are using.”

Therese Lauriola, CEO of Master Painters Australia, says it’s a crucial time for Trades Businesses to actively think about long-term measures for business sustainability.

“The crisis has hit the world hard and its effects have been felt at home as well. While the nation is in the lockdown, now is the time to work on processes that can help them provide a cushion to their businesses should such situations arise in the future. A great thing about i4Tradies Emergency Response Centre is that it’s not only helping Trade Businesses during the lockdown and the COVID-19 recovery period, but will continue to act as a lead-generation mechanism once the crisis is over.”

Logan Nathan, Founder and CEO of i4Tradies, believes that homeowners and businesses are now hiring Tradies more vigilantly than before, so it’s important for Trade Businesses to showcase their trade credentials and obtain COVID-19 training certificate to increase their chances of landing more work.

“At i4Tradies, we always put consumer safety and peace of mind at the forefront. For this reason, we want to make sure all customers are connected only to verified, licensed and trusted Trade Businesses, which is why license details are so important at the time of registering for the Emergency Response Centre. This was made possible through our partnership with Message Media providing us an SMS gateway and our secure cloud-based platform powered by Google Cloud Platform”