Shant Kradjian
Originally starting with a single retail outlet, Shant has spent over two decades building what is now a powerful portfolio of businesses anchored by digiDirect, one of Australia’s leading consumer electronics retailers. In 2024, Shant made headlines with the acquisition and strategic turnaround of Booktopia, one of the country’s most iconic online bookstores, followed by the acquisition of James Bennett in 2025, a specialist in library supply and distribution. Together, these flagship brands form the core of the Group’s Retail & Logistics Division, now supported by a state-of-the-art fulfilment centre in Sydney with advanced robotic automation capabilities.
Under Shant’s leadership, the digiDirect Group has rapidly diversified into new verticals, assembling a high-growth ecosystem that includes:
- Health & Wellness
- Hospitality & Lifestyle
- Property & Assets
With a deep focus on operational efficiency, customer-centricity, and long-range strategic planning, Shant’s leadership is marked by bold acquisitions, technology-driven transformation, and a strong culture of execution. He is also the driving force behind The digiDirect Foundation, which channels the Group’s philanthropic energy into causes aligned with its values and people.
As a strategic investor and close partner of i4T Global, Shant brings more than just capital, he brings a visionary lens, real-world scale-up expertise, and a keen understanding of the digital consumer landscape. His involvement strengthens i4T Global’s ambitions to scale globally, enhance product-market fit, and build sustainable long-term value across the PropTech and Field Service Management sectors.
